Famous Footwear Taps Campbell Mithun

Famous Footwear has tapped Campbell Mithun as its new lead agency and appointed Willie Smith svp, marketing for the 1,100-store footwear chain, which is owned by Brown Shoe of New York.

The client spends about $20 million annually on ads, per Nielsen Monitor-Plus.

I don’t know too much about Campbell Mithun, i think they’re pretty low key – it should be interesting to see what they do with this account. Their agency site scares me a bit with the whole pills thing though. Your agency on drugs? Oh yeah.