Reports that:

Toys R Us today said it would take the broadcast creative portion of its ad account in-house.

That work was awarded to Interpublic Group’s Hill, Holliday, Connors, Cosmopulos here one year ago following a review. The client spends $85 million annually on ads, per Nielsen Monitor-Plus.

In a statement, the client said: “Toys R Us and Hill, Holliday have mutually agreed to end their agency-client relationship. Going forward, Toys R Us has decided to take advantage of its growing in-house creative and strategic resources to develop its broadcast advertising, but will continue to utilize outside strategic, creative and production resources on an as-needed basis.”

As far as I know, Hill Holliday done a decent job in keeping accounts i wonder what REALLY happened here. Certainly companies can build in-house creative departments but usually there’s an instigator for this, whether it’s quality control, tighter budget, etc. Anyone know? Drop us an email agencybs AT gmail DOT COM