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	<title>Agency Bullsh*t &#187; WPP</title>
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		<title>Agency Bullsh*t &#187; WPP</title>
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		<item>
		<title>Enfatico Folds in WPP!</title>
		<link>http://agencybs.wordpress.com/2009/04/10/enfatico-folds-in-wpp/</link>
		<comments>http://agencybs.wordpress.com/2009/04/10/enfatico-folds-in-wpp/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 11:08:38 +0000</pubDate>
		<dc:creator>agencybs</dc:creator>
				<category><![CDATA[WPP]]></category>

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		<description><![CDATA[Finally finally finally!  I guess you could really say the crows have come home to roost.  AgencySpy and other media outlets are reporting that the &#8220;Dell built agency&#8221; Enfatico has been folded into WPP&#8217;s Y&#38;R.  We all knew that Enfatico was doomed from the start.  While it is common to have a dedicated team and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=agencybs.wordpress.com&blog=3835955&post=114&subd=agencybs&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Finally finally finally!  I guess you could really say the crows have come home to roost.  <a href="http://www.mediabistro.com/agencyspy/enfatico/breaking_enfatico_folds_into_yr_wpp_is_feeling_the_burn_113721.asp" target="_blank">AgencySpy</a> and other media outlets are reporting that the &#8220;Dell built agency&#8221; Enfatico has been folded into WPP&#8217;s Y&amp;R.  We all knew that Enfatico was doomed from the start.  While it is common to have a dedicated team and department focused on one account, it&#8217;s a stupid move to have an entire Agency built around a client especially considering how often account reviews are done these days.  WPP overall seems to be suffering:</p>
<blockquote><p>Meanwhile, WPP as a whole is struggling. JWT recently closed its Chicago shop. In the UK, Publicis beat out a team from WPP for Visa&#8217;s 2012 Olympic business. Y&amp;R Chicago just lost the Miller Genuine Draft account to the New York office of Publicis Groupe&#8217;s Saatchi &amp; Saatchi. And WPP&#8217;s Mindshare is defending the $250M Wrigley account any day now.</p></blockquote>
<p>Good luck to those getting laid off, it&#8217;s a bad time to be unemployed.</p>
<div class="wp-caption alignnone" style="width: 545px"><img title="Enfatico hammer" src="http://www.adrants.com/images/enfatico_hammer.jpg" alt="I guess Enfatico got their shit knocked down!" width="535" height="302" /><p class="wp-caption-text">The hammer fell really hard this time eh fellas!?</p></div>
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			<media:title type="html">Agency BS'r Extraordinar</media:title>
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