Archive for May, 2008|Monthly archive page

Arnold, MPG Goes Cruisin to the Tune of $70M

Adweek reports that Havas units Arnold and MPG have won creative and media duties, respectively, on Carnival Cruise Lines’ estimated $70-80 million account after a review, confirmed Ark Advisors, the consultancy that managed the process. The other finalists were IPG units Deutsch and McCann Erickson, which pitched with sibling shop Universal McCann.

The account encompasses all marketing services duties, including traditional creative ads, interactive ads, direct marketing and media planning and buying.

The Boston offices of Arnold and MPG succeed Omnicom Group’s CooperDDB in Coral Gables, Fla., which handled traditional creative duties, media duties and some direct marketing duties, and Avenue A/Razorfish in Fort Lauderdale, Fla., which handles interactive duties. CooperDDB sister shop DDB defended on behalf of the incumbent but did not advance past the RFP stage.

Final presentations took place last week at Carnival’s headquarters in Miami, said sources. Each shop got three hours to present to about a half dozen executives, including Carnival CEO Gerry Cahill and evp of marketing Ruben Rodriguez.

Arnold’s team pitched first, on the morning of May 22, followed by McCann’s team on that afternoon and Deutsch on May 23, sources said. Account revenue is estimated at $10-12 million.

Won out against Deutsch and McCann, not bad.  Arnold has been relatively quiet so i wondered what they were up to.


Honda’s ASIMO Directs Symphony

Honda’s ASIMO conducts the Detroit Symphony Orchestra as it performs “Impossible Dream” to open a concert performance featuring cellist Yo-Yo Ma on May 13th, 2008 to help inspire young students to consider studies in math and science.

This is pretty sweet, i’ve seen other robotic stuff but i think Honda is doing some really neat things. The robot is conducting the right cues in 3/4 and is even providing accurate downbeats accompanied by the nod of the head which shows someone’s been studying conductors when they programmed this into the ASIMO…i’m assuming it’s directly programmed in for this showing but i could be wrong and the robot could be intuitively picking out this head nod function among a library of motions understanding that it should be paired with this type of function…or is that giving too much credit to the technology? Either way, i think (irony of the name – see Isaac Asimov) aside, Honda’s showing us they’re more than just cars. Not only that but this kind of viral video is indirectly increasing brand awareness, or in Honda’s case (everyone knows Honda the brand already), positive brand recognition. Something that perhaps other car makers should be paying attention to.

Toys R Us Leaves the Hill

Reports that:

Toys R Us today said it would take the broadcast creative portion of its ad account in-house.

That work was awarded to Interpublic Group’s Hill, Holliday, Connors, Cosmopulos here one year ago following a review. The client spends $85 million annually on ads, per Nielsen Monitor-Plus.

In a statement, the client said: “Toys R Us and Hill, Holliday have mutually agreed to end their agency-client relationship. Going forward, Toys R Us has decided to take advantage of its growing in-house creative and strategic resources to develop its broadcast advertising, but will continue to utilize outside strategic, creative and production resources on an as-needed basis.”

As far as I know, Hill Holliday done a decent job in keeping accounts i wonder what REALLY happened here. Certainly companies can build in-house creative departments but usually there’s an instigator for this, whether it’s quality control, tighter budget, etc. Anyone know? Drop us an email agencybs AT gmail DOT COM

Tele2: Don’t be a cheap caller

Client: Tele2
Agency: SMFB, Oslo
Production Company: ACNE
Director: ACNE

I know every one of you has been sitting in a public restroom dropping a deuce and you see these numbers, “For a good time call…”, etc, scrawled and scratched on the walls or stall. In this commercial Tele2 does a great job of acting on everyone’s innate desire and curiousness to call those numbers, but never did. NEVERMIND that the realistic premise of having someone lying in wait in one of the stalls to come in and anally violate you is really fucking wrong and disturbing…*82 FTW!

By the way…since we’re creatives we’re going to be talking about this kinda shit on here, and you’ll see a lot of international stuff too.  Why?  Because we feel that some of the coolest, and most creative shit is NOT in the US.  We’re too uptight, conservative, and retarded on that stuff.

Ground Zero Names ECD

DESPITE the unfortunate name of their agency, that their web site looks like they made it in PPT first, that they didn’t even make their own website (and that the people who did named themselves after a state)…despite ALL this, there’s something about these cats that we like. Don’t ask what, but there’s something.

Anyways it appears the agency is moving in the right direction in hiring creative vet Curt Detweiler as partner and ECD. Curt Detweiler served as a CD on the Nissan business (fuck, who hasn’t?) at the shop’s Playa del Rey, Calif., office before moving to TBWA\C\D in New York to work on Mars. (He’s also served at agency outposts in Paris, Tokyo and Singapore, where he worked on Nissan, Sony, Mars, Chivas, Haagen Dazs and Gatorade, among others.)

Now normally we don’t do these “who got hired where”, especially since CD’s change partners more than Polly Shore in a gay pride parade, but when you’re wearing such a bad ass T-shirt and looking like you’re about ready to go rumble in the Bronx…we jes gotta!

Get Your Cookie On

AdAge reports,

Kellogg is resurrecting the 100-year-old Hydrox cookie in response to a consumer campaign that involved more than 1,300 phone calls, 1,000 petition signatures and “countless online message board postings.”

The cookies were pulled in 2003 because it couldn’t compete with Nabisco’s Oreo’s. Wow no shit. I wonder if that had anything to do with the lame-ass NAME? Hydrox cookies? That sounds like some kind of druggie code word. Can you imagine some piss stained grizzled guys…
…huddled in some dark alleyway whispering if you “gotz eny of dem Hydrox cookies”? (We know you love that shit GP)

Anyways the word is that the people spoke and Kellogg listened. They’re re-introducing or rather bringing them back for what will most likely be a short but sweet (pardon the pun) HURRAH just in time for the Commemoration of the brands anniversary, before shoving them back into the dark hole where all discarded products go. Kellogg’s creative agency, Leo Burnett has also signed on to help support this initiative. They’ve launched a website, where users can post stories and memories about their time with the Hydrox cookies…kinky.

Jihad for Donuts?

Already an ad put out by agency Studiocom has tongues wagging and bloggers…well blogging. Why? Because some conservative whistle blowers are crying foul that the SCARF worn by the spokes person, Rachel Ray, happens to bare some resemblance to an Arab keffiyeh, a traditional headdress worn by Arab (or more specifically Palestinian) men. And of course because a small minority of Arab (Muslim) men are part of radical Islam, it’s being seen as a “Jihadist symbol” by conservative morons like Michelle Malkin.

Seriously, wow. Generalize much? First of all let’s not make all the Arab keffiyeh wearing men in the world Islamic terrorists since wearing a keffiyeh in the Middle East is pretty much as common as wearing a baseball hat here. In fact, should we now call all baseball hats gang accessories because some gangs are wearing them? It’s people like Michelle that make me fear for our future.

The Idiots of Gary’s Mod

Ahhh the pointless time wasting crap we find. I say this but i actually sat through and watched all of the 22 minutes of the video. Anyways, it gave me a few chuckles – their soundboard is pretty good. Reminds me of a bit like the videos done by the Rooster Teeth fella’s only more random.

Creative +Tech=Match Made in Heaven?

AdWeek ran an article about VC, Mark Kvamme, and his advice to agencies for the future. His thoughts are that being a world class creative shop exclusively won’t be enough.

“You have to have world-class creative but you have to have world-class tech folks who can translate that into conversations,” said Kvamme, currently a venture capitalist at Sequoia Capital, one of Silicon Valley’s leading VC firms.

For those of us that have been working in the interactive/digital since it began know that you need to have a tech base. After all “back in the day” creative was minimal if at all. Even today with fast broadband speeds, all flash/video sites are still reserved for a specific target audience and relegated to the “Micro/mini” site. If this were Japan or Korea it’d be a different story. I think it’s largely common sense to either have an in-house tech/dev solution or to at least closely partner with a shop that does. The shops that decide they’re only going to do creative and nothing but have their days numbered.

SuperSpy Calls It Quits

The ever prevalent SuperSpy over at the Adblog, AgencySpy, is calling it quits. I’m assuming AgencySpy won’t go down as there are other writers there…but it hasn’t been made clear what the new direction for the blog will be. Nonetheless, my hats off to her for making inroads into educating and spreading Ad Agency knowledge to the plethora of sorry fools (me included) that have decided to work in this industry.

In the words of Garrison Keillor, “Be well, do good work, and keep in touch.”