Archive for June, 2008|Monthly archive page

WWDC 2008 – GodJobs Decends!

It’s finally official. Apple and Steve Jobs have announced at their annual WWDC that the new iPhone hits stores July 11th for an affordable $199.

What it gots in a nutshell:

  • 3G
  • Mobile ME (no relation to that horrific Windows ME platform)
  • 3rd Party Applications
  • GPS
  • Enterprise Support
  • Replaces metal back with black or white

No word on:

  • cut & paste
  • MMS
  • Bluetooth keyboard/external drive
  • Flash player
  • Video camera
  • landscape orientated keyboard

At the risk of being labeled an Apple fanboy – i am pretty excited about the 3rd party applications, the Exchange support, as well as the Enterprise..and of course the 3G is a given. I think this what most of the business world is really waiting for. They probably have an iPhone already, just for personal use while they use the Blackberry for business. This could all be integrated if Apple truly delivers. Is this the beginning of the end for Blackberry, Palm, or *gasp* Windows Mobile? Or has the death tolls already rung?

Engadget has the full minute by minute updates. Go read and drool.

Microsoft’s MASSIVE INC Nominated “BS’r” of the Year!

Now we pride ourselves on our love for BS…and because of that, our noses are keenly attuned to that lovely smell, stink, stench, of…yes you guessed it! BS!

But today we’re amazed (well not really) that we’ve been shown the ropes by Microsoft’s wholly owned subsidiary, Massive Inc.

Massive Inc, is a company that basically offers in-game advertising models.  They, along with  Interpret LLC, released a research report that basically lauds how awesome in-game advertising is and that users basically ate it all up.  So you have a company who’s sole purpose and bottom line is to push in-game advertising release research that applauds and reinforces Massive’s mission.

WHAT A LOAD OF BS.  I mean talk about professional grade, A-level BS.  Look, no gamer in their right fucking mind likes in-game advertising.  NO ONE.  The differentiating factor here is two things:

  1. Is the ad intrusive?
  2. Does it fit within the environment of the game?

I can tell you no gamer wants a big pop up to appear in the middle of a game, whether they’re doing a raid, or about to unload a clip of 5.56mm NATO rounds into a Taliban raghead.  Gamers are adamant and passionate about this.  Companies need to be VERY VERY careful introducing any mechanism that will disrupt the gameplay…since many games already have delicate balances in gameplay that was developed through millions of R&D money, developers and publishers need to be wary.

The only really tolerable form of advertising in-game is one that mimics real life instances.  When you’re button mashing on FIFA 2008, and Ronaldhino is at the edge of the box about to unleash hell, yes it’s fine he’s wearing Nike’s…or that the boards behind him tout Adidas messaging, or Gatorade…it’s expected because that’s what’s at a real game.  Same with Nascar, etc.  But this model is fairly limited because you need to match up the advertisers and what they’re selling to genre of game being played.  I don’t think companies that want to go after a different demographic really are going to settle for only a few ad options…this is why i think this is a fucking horrible idea, a biased research paper, and that’s why Microsoft and Massive are nominated BS’r of the Year.  Congrats, you’re more full of shit than we are.

All Packets Are Not Created Equal?

So apparently AgencySpy isn’t the only ones having people grumble about Net Neutrality.  Ok maybe we exaggerate but this whole discussion about treating internet traffic the same regardless of what it is – is pretty hotly debated up on Capitol Hill.  The nay-sayers feel that if the big cable and communications companies can filter and know the “kinds” of traffic going on, they will use that information to give themselves a leg up.  Should internet traffic be treated equal and people’s concerns about staying anonymous on the Net be allowed?  What about kiddy-porn?  Where do we draw the line?

We respect your privacy, no registration needed so type away!

WTF? McDonalds Rethinks Dollar Menu?

AdAge is running an article talking about how rising costs of food, and utilities is hurting the bottom line of many franchises so they’re starting to push back against McDonalds Corp.

“By offering the dollar-menu products that were being offered nationally, our average check went down because customers were trading down to the more attractive prices, but we were not attracting enough new customers to make up the difference,” he said.

I think that while Franchises should be having these discussions and when necessary pushing back on the Corp HQ on bad decisions, pulling the plug on the Dollar Menu is ultimately bad for the brand.  First off it was the Dollar Menu that largely pulled Micky D’s out of gutter some years ago, and it’s what continues to make the business stand out as a forerunner.  Now every place you go whether it’s Burger King, etc…they all have some kind of “Dollar Menu” now.  I think the Franchises are being hit by the economy woes and are looking for an escape.  They’re thinking short term.

Ultimately however, getting rid of the Dollar Menu will upset an intricate balance between McDonalds and all the other options.  I’m willing to bet there will be considerable push back from consumers.  The Franchises should look at alternatives such as reducing items on the Dollar Menu or the main menu maybe, or reducing advertising, just for a limited time (and then bring back later) since they do that a lot with items such as the McRib.  For example, how many fucking chicken sandwiches can you have?  In the rest of the world you have to pay a little for extra condiments, what about that?  I think there’s plenty of things that Franchises can do to reduce their overhead, i just think they’re looking for a quick out.  Use your brains fuckheads, and try not to piss off the all the consumers – Burger King already has a better brand than you.