Archive for December, 2008|Monthly archive page

Drink PepsiMAX And Kill Yourself

Now i’m all for progressive and liberal creativity.  I’m all for pushing the boundaries of creativity…but seriously guys:  PepsiMAX + suicide just isn’t a good mix.  The rational that BBDO Dusseldorf is saying that since PepsiMAX has only 1 calorie…and it’s lonely, it commits suicide.  What a bunch of gooch twads!  First off not everyone that is lonely, or even has a little spat of depression during these dark, winter months…will go off and kill themselves.  Secondly, WHAT THE FUCK ARE YOU GOOCH TWADS THINKING? Crazy fucking Germans…i’ll say.

Guys, it’s not creative, it’s not cool, and really has very little application to the PepsiMAX brand.  Do you really want consumers to remember PepsiMAX as the drink that makes you go slice your wrist with a rusty razorblade?  I think someone in the creative department forgot to take their meds.

CP+B Goes Whopper Cherry Bustin’

Yes you heard right.  CP+B decided to save some money and not pay their CD’s so much and hence went back to the recycling bin.  In “Whopper Freakout” style, they are going across the world to capture on film, the reactions of people who are tasting a Whopper for the first time ever.

While this is definitely a reused idea, and we could sit here and blast CP+B for it…i’m intrigued.  I actually do want to see people’s reactions.  I’m not quite sure about the whole “unbiased, unbelievable,” crap that they’re touting on the teaser website.  I mean really, are they going to show the person that chooses a Big Mac over the Whopper?  I think that will be conveniently “cut” and “edited” don’t you think?  I guess it would give more credibilty if they shot it live and streamed it online.

Is it just me or does the BK guy look like a chubby Toby Maguire (Spiderman)?

bk_toby

Simpsons Mock Apple

Ahhh yes, it’s been a long time coming…they devoted significant “Simpsons MOCK time” for this too! Weeeee!  Even as a fellow Apple fan, i thought this was pretty hilarious – and you know good ole Stevie did too!

TV Ads Get Boring?

You KNOW it’s getting bad when the gooch twads over at AdAge start bitching about the TV commercials.  They’re running a front page article about how redundant and blatent the TV commercials have gotten in terms of recycling old campaigns and running the same ads over and over.

Part of it is of course intentional.  The whole “any press is good press” schtick.  Meaning even if you piss off everyone or in the case of the Toyota “Zero Spot” campaign where people made a Facebook group petitioning AGAINST the TV ad…it’s still getting people talking about the ad.  In some twisted logic, it kinda makes sense.  On the other hand if you piss off everyone, they are just that less likely to pay attention to the next ad, it’s a double edged sword.

The other thing mentioned was that we should (and we are) seeing the trends of TV ads being bought for entire runs of shows.  The “Superbowl” model.  An interesting trend, i think as far as reaching a specific demographic this might bring more results – and campaigns could be targeted and created for that demographic.  Media buyers take notice because the standard model for media buys will have to change.  Don’t get caught with your pants down.  Of course they will need to innovate more than in the past.  If creatives can speak up and have the balls to go for more than the norm, maybe the suits will be more receptive.