Archive for February, 2009|Monthly archive page

Purchase Brothers: Escape from City 17

This is what i call GOOD SHIT.  Goes to show that good, inexpensive, creative work can be done if you have the right people, and right tools.  These guys really show it can be done on a budget of $500, no time, no script, no crew.  Poor guys need some more firepower though.  Rock up with a M4 or AK at least.  This is based off of Valve’s hit PC game, Half-Life.  ROCK on guys, we dig it!

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BS of the Month Award: Bud.TV

Periodically i like to give out the BS of the Month Award, particularly to those that i think really earned it.  This time, it’s…you guessed it:  the recent Bud.TV exit!  Yep, those self congradulatory gooch twads who just didn’t know what the fuck they were doing finally buried the dead and rotting horse.  I mean COME ON, everyone know you guys were doing the wrong thing but locking down distribution…i mean hellooooo “YouTube” anyone?  Did you really think that people would flock to Bud.TV for branded content when a quick click on YouTube solves everything?  Horrendous UI work. $15-$30 MILLION on this?! !@#$#!$%(!U!#@$ for those unemployed, and the small iShops doing good work out there for little, talk about a shot to the balls.  I could have done better with a couple of horny mad gnomes in santa suits for that kind of money.

Oh what’s even MORE classic is the exit interview where you have the various big wigs trying smooth over their colossal fuck up by babbling on and on about stupid self congradulatory BS.  Makes you want to woof cookies, really.  The fact of the matter is, they didn’t do their homework – didn’t pay attention to good design and UI, and choose not to fix it thinking that “their way was the right way” regardless of what people were saying.  Combine all those factors, technical fuck ups, and a lack of distribution models and you have a horse that’s dead right out of the gate.  Any interactive pro could have told you that…then again at these BDA’s the “interactive CD’s” typically amount to a has been print dude that’s wayyy past his prime but made a Christmas card in PS last year. ROFL.

I don’t know if it’s smart to launch Adidas.TV in the wake of this crap Bud.TV has done but we’ll see.  Adidas promises that they’re going to “do things differently”, where have we heard that before?  At least Nike/Adidas brands have better commercials…

I think AgencySpy’s picture summed it up for me just perfectly:

Bud.TV RIP! (not)

Nike/Dick’s Sporting Goods: Rollins

Sometimes performance means pain.

http://link.brightcove.com/services/link/bcpid1125919467/bctid13488236001

I love pretty much everything these guys put out.  They always manage to keep things interesting, funny, and so right on Nike.  This latest spot is a bit basic in its humor but it’s quick to the punchline and delivers exactly what the product calls for.  These type of ads are what viral spots are all about – Adidas take note!

New Logos, Same old S*it

Does it seem like companies will do anything these days to get on the news?  Pepsi and now Kraft have done logo redesigns.  I don’t know why rebranding a company seems to be the end all for these companies, it’s not as if people will suddenly be like “OHHH wow this company is amazing now!”  When will companies invest their millions into making their products and advertising better?  Also, it should be noted that Kraft will only be using their new logo for corproate communications not across their product packaging…which begs the question, “WHY THE HELL NOT?”  If you’re going to do a rebrand have it go across all your packaging, everything.  There’s absolutely no point to change the logo so you have something that looks better on your corporate stationary.  It fragments the brand and confuses the consumers.  Anyone else think that the Pepsi logo looks like a smiley face about to gulp down some drink?  And the logo looks dated and old…vintage…certainly does not match the “hip new generation cola” that Pepsi is supposed to be.  BUT HEY, i’ll still drink Mt. Dew…that shit is fantastic – and i have plenty of spare sperm to pass around.

New Pepsi Can