BS of the Month Award: Bud.TV

Periodically i like to give out the BS of the Month Award, particularly to those that i think really earned it.  This time, it’s…you guessed it:  the recent Bud.TV exit!  Yep, those self congradulatory gooch twads who just didn’t know what the fuck they were doing finally buried the dead and rotting horse.  I mean COME ON, everyone know you guys were doing the wrong thing but locking down distribution…i mean hellooooo “YouTube” anyone?  Did you really think that people would flock to Bud.TV for branded content when a quick click on YouTube solves everything?  Horrendous UI work. $15-$30 MILLION on this?! !@#$#!$%(!U!#@$ for those unemployed, and the small iShops doing good work out there for little, talk about a shot to the balls.  I could have done better with a couple of horny mad gnomes in santa suits for that kind of money.

Oh what’s even MORE classic is the exit interview where you have the various big wigs trying smooth over their colossal fuck up by babbling on and on about stupid self congradulatory BS.  Makes you want to woof cookies, really.  The fact of the matter is, they didn’t do their homework – didn’t pay attention to good design and UI, and choose not to fix it thinking that “their way was the right way” regardless of what people were saying.  Combine all those factors, technical fuck ups, and a lack of distribution models and you have a horse that’s dead right out of the gate.  Any interactive pro could have told you that…then again at these BDA’s the “interactive CD’s” typically amount to a has been print dude that’s wayyy past his prime but made a Christmas card in PS last year. ROFL.

I don’t know if it’s smart to launch Adidas.TV in the wake of this crap Bud.TV has done but we’ll see.  Adidas promises that they’re going to “do things differently”, where have we heard that before?  At least Nike/Adidas brands have better commercials…

I think AgencySpy’s picture summed it up for me just perfectly:

Bud.TV RIP! (not)

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