Archive for April, 2009|Monthly archive page

Dominos, one more reason NOT to eat it!

As if you needed another reason NOT to eat the crap in a box (no not this crapinabox) we call Dominos pizza here’s more:

AdAge and other media outlets are reporting on this huge fiascco involving Dominos employee’s seen in a video posted to YouTube of them doing some really disgusting things to an “unfortunate” customers’ pizza.  Apparently due to some great online sleuthing, said employee’s have now been fired.  Read all about it:

AdAge Article

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Enfatico Folds in WPP!

Finally finally finally!  I guess you could really say the crows have come home to roost.  AgencySpy and other media outlets are reporting that the “Dell built agency” Enfatico has been folded into WPP’s Y&R.  We all knew that Enfatico was doomed from the start.  While it is common to have a dedicated team and department focused on one account, it’s a stupid move to have an entire Agency built around a client especially considering how often account reviews are done these days.  WPP overall seems to be suffering:

Meanwhile, WPP as a whole is struggling. JWT recently closed its Chicago shop. In the UK, Publicis beat out a team from WPP for Visa’s 2012 Olympic business. Y&R Chicago just lost the Miller Genuine Draft account to the New York office of Publicis Groupe’s Saatchi & Saatchi. And WPP’s Mindshare is defending the $250M Wrigley account any day now.

Good luck to those getting laid off, it’s a bad time to be unemployed.

I guess Enfatico got their shit knocked down!

The hammer fell really hard this time eh fellas!?

BS’er of the Year: Peter Arnell

Yes it’s that time again.  Agency BS is proud to present this years bullshitter of the Year…

PETER ARNELL!

1292-peter-arnell

So various media outlet’s report that Peter Arnell, founder and chief creative officer of Arnell Group, a PR firm that’s a wholly owned subsidiary of PR megacorp Omnicom, has once again showed the world that he’s a goochtwad, and seriously needs to retire.  FOREVER.  Nevermind that he was voted as one of the worst bosses ever, and royally fucked up the Pepsi brand (regardless of the “brilliant” write up justifying it), now he’s done it with Tropicana. This guy is one crazy mofo and certainly a piece of work.  He belongs more in an insane asylum than making millions off of other people’s hard work.

tropicana-rebrand

According to Information Resources Inc., unit sales dro

pped 20%, while dollar sales decreased 19%, or roughly $33 million, to $137 million between Jan. 1 and Feb. 22. Moreover, several of Tropicana’s competitors appear to have benefited from the misstep, notably Minute Maid, Florida’s Natural and Tree Ripe. Varieties within each of those brands posted double-digit unit sales increases during the period. Private-label products also saw an increase during the period, in keeping with broader trends in the food and beverage space.

You can watch his own words on defending the Tropicana rebrand but he clearly stumbles and doesn’t have anything really concrete to say. Anyone can tell that the other branding was much more effective, it stands out on the shelves, and you can see if it’s NO PULP (i always hated pulp)  right there front and center. This guy is the poster boy for FAILURE and BS.