Archive for the ‘AdWeek’ Category

Toys R Us Leaves the Hill

Reports that:

Toys R Us today said it would take the broadcast creative portion of its ad account in-house.

That work was awarded to Interpublic Group’s Hill, Holliday, Connors, Cosmopulos here one year ago following a review. The client spends $85 million annually on ads, per Nielsen Monitor-Plus.

In a statement, the client said: “Toys R Us and Hill, Holliday have mutually agreed to end their agency-client relationship. Going forward, Toys R Us has decided to take advantage of its growing in-house creative and strategic resources to develop its broadcast advertising, but will continue to utilize outside strategic, creative and production resources on an as-needed basis.”

As far as I know, Hill Holliday done a decent job in keeping accounts i wonder what REALLY happened here. Certainly companies can build in-house creative departments but usually there’s an instigator for this, whether it’s quality control, tighter budget, etc. Anyone know? Drop us an email agencybs AT gmail DOT COM

Creative +Tech=Match Made in Heaven?

AdWeek ran an article about VC, Mark Kvamme, and his advice to agencies for the future. His thoughts are that being a world class creative shop exclusively won’t be enough.

“You have to have world-class creative but you have to have world-class tech folks who can translate that into conversations,” said Kvamme, currently a venture capitalist at Sequoia Capital, one of Silicon Valley’s leading VC firms.

For those of us that have been working in the interactive/digital since it began know that you need to have a tech base. After all “back in the day” creative was minimal if at all. Even today with fast broadband speeds, all flash/video sites are still reserved for a specific target audience and relegated to the “Micro/mini” site. If this were Japan or Korea it’d be a different story. I think it’s largely common sense to either have an in-house tech/dev solution or to at least closely partner with a shop that does. The shops that decide they’re only going to do creative and nothing but have their days numbered.

Cellular South Selects Y&R

-By Andrew McMains

NEW YORK Young & Rubicam here has landed creative duties on Cellular South, a regional telecommunications provider based in Jackson, Miss., the client confirmed today. Estimated billings are $30 million, per sources.

The WPP Group shop added the account without a review. Previously, Omnicom Group’s Martin/Williams in Minneapolis handled the business.

Media duties, also at M/W, are shifting to WPP’s Maxus here, according to the client.

“From a strategy standpoint, we do make changes from time to time. And, at this point, we felt [it was] best to make a change,” said a client representative.

Interactive duties remain at Huge, an independent in New York.

Cellular South, which describes itself as the largest privately-held wireless provider in the U.S., focuses primarily on four states in the Southeast: Mississippi, Tennessee and parts of Alabama and Florida.

Past major media spending on the brand has ranged between $5-10 million. Last year’s total was nearly $10 million, up from about $6 million in 2006, according to TNS Media Intelligence. This year’s spending, however, will increase “significantly,” according to the rep, though he declined to provide a specific figure.

Y&R, which referred calls the client, announced the win internally today via an e-mail from New York managing partner Shelley Diamond and co-executive creative directors Scott Vitrone and Ian Reichenthal.

The agency’s creative is expected to take the form of TV, radio, outdoor and in-store ads, as well as promotions