Archive for the ‘Arnold’ Category

Arnold, MPG Goes Cruisin to the Tune of $70M

Adweek reports that Havas units Arnold and MPG have won creative and media duties, respectively, on Carnival Cruise Lines’ estimated $70-80 million account after a review, confirmed Ark Advisors, the consultancy that managed the process. The other finalists were IPG units Deutsch and McCann Erickson, which pitched with sibling shop Universal McCann.

The account encompasses all marketing services duties, including traditional creative ads, interactive ads, direct marketing and media planning and buying.

The Boston offices of Arnold and MPG succeed Omnicom Group’s CooperDDB in Coral Gables, Fla., which handled traditional creative duties, media duties and some direct marketing duties, and Avenue A/Razorfish in Fort Lauderdale, Fla., which handles interactive duties. CooperDDB sister shop DDB defended on behalf of the incumbent but did not advance past the RFP stage.

Final presentations took place last week at Carnival’s headquarters in Miami, said sources. Each shop got three hours to present to about a half dozen executives, including Carnival CEO Gerry Cahill and evp of marketing Ruben Rodriguez.

Arnold’s team pitched first, on the morning of May 22, followed by McCann’s team on that afternoon and Deutsch on May 23, sources said. Account revenue is estimated at $10-12 million.

Won out against Deutsch and McCann, not bad.  Arnold has been relatively quiet so i wondered what they were up to.