Archive for the ‘Deutsch’ Category

Deutsch/LA Taps Dr Pepper

AdWeek reports that Valencia Gayles, founder and former president and CEO of the independent minority marketing firm True Agency, has joined Interpublic Group’s Deutsch/LA to lead the newly won Dr Pepper account, according to Mike Sheldon, agency president.

Well hats off to them, Deutsch has definitely had some good times with their wins on Dr. Pepper, Playstation, and Saturn. Hopefully they can breath some life back into the ailing and almost dead creative industry around LA…yeah we know, we’re skeptical like you are. Now that they’ve got some accounts back, maybe this time around their creatives will stick around longer than a month.