Archive for the ‘T.A.G.’ Category

T.A.G. Shows the Good Shit

There are times (well lot’s of times) where big agencies try to spin off smaller “nimbler” agencies that are dubbed “interactive” or “digital” in a desperate attempt to get a spot on the digital/interactive bandwagen. More often than not these fail miserably *cough* Tequila…however, there are those rare times when it seems to be going well and things fall into place.

Such a rarity is T.A.G. spawned out of the hellfires of the McCann Erikson SF agency, T.A.G. was created as a way of keeping key Microsoft creatives Duchon and Edwards — not to mention the client — happy and micro-focused on the all-important Xbox and Zune assignments.

“I don’t know a lot of other agency cultures,” says Duchon, who moved through Crispin Porter + Bogusky in Miami, JWT in New York and TBWA\C\D, San Francisco. “But T.A.G. is all based on being open to a lot of people and having strategy and creative as the driving forces. There’s so much work to go around, there’s no animosity or grabbing on to things. A lot of people have contributed to the work.”

Blah blah blah, yes yes…you’re oh so unique and have a culture above everyone else.

Anyways. Certainly the work deserves the awards that’s it been getting, and boy has it snapped up a lot. The recent TV commercials have also done a great job at expanding the campaign, albeit a bit late