Archive for the ‘commercial’ Tag

Nike/Dick’s Sporting Goods: Rollins

Sometimes performance means pain.

http://link.brightcove.com/services/link/bcpid1125919467/bctid13488236001

I love pretty much everything these guys put out.  They always manage to keep things interesting, funny, and so right on Nike.  This latest spot is a bit basic in its humor but it’s quick to the punchline and delivers exactly what the product calls for.  These type of ads are what viral spots are all about – Adidas take note!

Audi: Syncronized

Saw this latest Audi commercial.  I have to say it’s quite well done, good job folks looks like you paid attention to the opening ceremony at the Beijing Olympics eh?  Couldn’t imagine having to coordinate all those people though.

CREDITS

Client: Audi
Agency: HEIMAT, Berlin
Creative: Guido Heffels,
Nico Ronacher,
Tim Schneider,
Till Eckel
Production Company: tempomedia/Stink, Berlin
Executive Producer: Vera Portz,
Nils Schwemer,
Boo Wong
Director: Psyop
Producer: Jen Glabus
3D Lead: Florian Witzel
Flame Lead: Jamie Scott
Flame Artist: Chris Staves
Lead Compositor: Doug Purver
Designer: Anh Vu
Editor: Graham Brennan,
Cass Vanini
Music/Sound Design: Q-Department,
Drazen Bosnjak

W+K – Nike “Give Me Destiny Or Give Me Death”

Everything Nike that comes out of W+K Portland i just eat up, as sappy as they can be.  The cinematography, music choice it all is done well and polished…with the exception of the “Take it to the Next Level” spot created by 72&Sunny.