Archive for the ‘digital agencies’ Tag

Digital Catfight

An “anonymous” article posted on AgencySpy about the Digital Agencies that are doing things RIGHT have the various bigwigs of the Digital industry up in arms with their veritable panties in a bunch.  I don’t know why Matt even posted the article (maybe to incite this entertaining albeit immature mudslinging fest) since the actual article itself is clueless and total shit.  AdFreak recaps it nicely:

…things took an interesting turn when Craig Elimeliah of Freedom and Partners lambasted Firstborn Interactive as being on the decline. That didn’t sit well with Michael Ferdman, Elimeliah’s former boss at Firstborn. He promised to take the gloves off, and boy did he ever. “Maybe as your boss says you should stop ‘jerking off’ and actually get down to some work,” Ferdman wrote. “Speaking of work … do you ever actually work or just blog, tweet and pretend to be important all day?” Ouch. Elimeliah answers back, and his new boss (Mark Ferdman) joins in, along with cameos by Big Spaceship CEO Michael Lebowitz and Barbarian Group COO Rick Webb.

Either way it’s obvious there’s a lot of drama and bitter animosity over the splintering of Firstborn and consequenctly the making of Freedom + Partners.  It would be interesting to hear the real story from both sides.  (Guys feel free to contact me on this!)  Certainly something drastic must have happened for cousins to split and become competitors.  Also, with the exit of several high ranked people within Firstborn that jumped ship for Freedom + Partners there must have been something they were not happy with about Firstborn…or maybe it was just higher pay, wanting to be part of a new developing shop?  Who knows, but let us know!  As always, email your juicy tips and info to